Search Terms and Search Term Strategies

Summarized overview

In this article you will find information about:

Search terms and keywords
The importance of choosing the right search terms & keywords
How to choose search terms
The role of words & language in your website
Search terms and Search Engine Optimization (SEO)
Improving your traffic by choosing the right terms
Paying for keywords & search terms
Opentracker Search Term tracking
Tracking individuals by search term with Opentracker
Search term pay-per-click (PPC) & ad campaign management

Search term keywords e.g. www.google.com/help.html

Search terms, also referred to as keywords, are the words, terms, and phrases that visitors use to find your site.

There are many ways to work with search terms and keywords. For example, selection of keywords when creating and managing ad campaigns. Sponsored listings are best managed by careful selection of search terms and keywords. Everything revolves around keywords, which competing sites often bid for, in terms of cents-per-click. To be effective, you need to choose the right words.

A second example is building the correct words into your site’s text, and including them in your site’s meta keyword list for search engine spiders to find and index your site. It is also important to include relevant words in your page titles. Building the correct phrases and terminology into your site will allow your site to come up as a result in search engine queries. This process is known as search engine optimization (SEO). Research suggests that a very small percentage of internet surfers click on sponsored results. The majority of surfers are interested only in the actual search results. Therefore it is important to include the right search terms, phrases, keywords, etc, in your site content. This will make your site easier to find.

With well-managed and ongoing efforts, your site will climb steadily higher in search engine results.

A case study

To increase our traffic, we added the phrase ‘search terms’ to our Google Adwords campaign. Since then we have had a lot of visitors and traffic looking to research and learn about 'search terms' and 'keywords'. That is the reason we posted this article here.

Here are a few of the most used search phrases that visitors typed in to find us:

‘search terms and strategies’
'search term tracking’
‘best search terms’
‘top 50 search terms’
‘search term suggestions’
‘popular search terms’
‘search terms count how often each word is typed’

If these are the questions;

Which search terms do I need to use to publicize my website?
Should I pay for search terms? Which terms should I pay for?
How do I figure out what are the most direct words that will lead traffic to my site, and also lead people to what they are looking for?

Then we have the answers.

We provide the information needed to make search term and keyword-related decisions.

To get an overview, and understand what our search term tracking function can do for you, login to our demo and look at our list of Top Search Terms.

This will show you all the search terms that visitors have typed in and used to find Opentracker.net. By using our search term function, you can compile the same information for your site. You can even see the page, for example in Google, that a visitor pulled up before clicking through to your site.

The demo will give you an overview of our sector of the internet; hit counters, web stats, visitor tracking, click-stream analysis, etc. Specifically, the demo will show you what people interested in this subject are typing into search engines.

Visitors

Our focus, however, is on Visitors. We are building tools to help you understand what people have in mind when they are surfing. Therefore, using Opentracker, you can examine individual visitor clickstreams, based on the search terms that the visitor used to find your site.

(login and look at Visitor search terms)

This function lets you see exactly how a person who typed in a specific search term navigated through your site. In terms of conversion rates, you can see how visitors, or customers, who entered with a specific search term behaved. Did they make a purchase? Did they subscribe? If you are selling products or services on your site, this type of information will tell you exactly who your market is. More specific examples involve determining why traffic is or isn’t following a certain path or click-stream through your site.

Another example is managing campaign words: we might see that a person who typed in ‘free hit counter’ went directly to pricing and navigated away from our site. If this happens repeatedly, we go into our Google Adwords campaign, and we delete the word ‘free’ from our search terms, so that we get fewer visitors looking for free hit counters.

One way to find out what search terms are the most appropriate for your site is to install our code and record all the search terms used to find your site. That’s why one of our campaigns is called ‘Stop guessing. Now you know.’

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