Why do I need a website tracker?

Reasons

The most important reason to install a tracker on your website is so that you do not have to guess what is happening on your site and how your visitors behave.

A good tracker will show you, to the click, exactly what happens on your site.

A tracking system can provide you with unique visitor numbers and much more detailed forms of information, such as individual clickstreams and search terms.

A tracking system goes a step beyond hit counters. A tracking system will also eliminate the large amounts of man-hours necessary to generate and interpret log files.

Tracking systems are a new breed of technology, designed to make website statistics easily accessible. The goal is to effortlessly generate traffic reports.

Example 1

Did a specific company visit your site?: drill down to the individual. You sent an email to a company and want to see if anybody from that company looked at your website. You can see a list of all visitors from that company, and view their clickstreams through your site. With our Location reports, you can check to see all the companies, universities, and organizations from where you were visited. You can also see all the ISPs, cities, ZIP codes, area codes, and DMA zones of origin.

Example 2

You have invested time and energy into publishing a website. Getting people to come to your site is one thing getting them to stay is another. The best way to encourage visitors to stay is to provide them with quality content in the area that they are interested. A tracking system will tell you what your visitors are interested in.

The best way to keep visitors returning is by updating content. The question is: what content? and how often must it be changed?

Example 3

You have launched an advertising or banner campaign. How will you determine the impact of the adverts or banners? How long will the effect last? Opentracker.net gives you the ability to measure specific page traffic within given timeframes. It will tell you which banners from any location on the internet have the most impact.

Opentracker.net provides a set of tools to help you understand all portions of your site and how your visitors use it.

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