How does user tracking work?

The tracking clockwork

Technically, Opentracker works like this:

1. You decide which web pages you wish to track and add the Opentracker script to those pages.
2. A user visits your web page(s) for the first time.
   
   Depending on your site and the user's preferences, a JavaScript is generated and sent to the user’s browser to collect the data you need. A unique cookie is generated for the user and stored on their computer. This is a standard procedure on the internet, utilized by every site that needs to identify a user as a unique person, for example, Amazon.com or Hotmail.
   
   The Opentracker cookie is tracked over long periods of time, so returning unique visitors to your site can be identified.
   
   When a visitor clicks on your site, Opentracker looks for a cookie. If a cookie is found the user is identified as a 'returning visitor' and their clicks are recorded along with any previous visits to show their lifetime clickstream on your pages.
3. The information collected in step 2 is pre-processed.
4. The statistics are updated with the processed data.
5. All this information is stored in a database on our servers. Your statistics are non-public and password protected. You can access them through any internet connection.

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